Amid an increase in recognition of Method 1 in the USA, this American-born driver might trigger a growth within the nation’s rising fanbase.
Only one season away from the USA enjoying host to a few Method 1 races in a single yr, it’s spectacular to see how far the game has come stateside.
Whereas Method 1 is wildly in style the world over, the game failed to interrupt via in America for years, persistently being overshadowed by extra established motorsports reminiscent of NASCAR and IndyCar. In actual fact, the shortage of recognition amongst Individuals led to the game flirting with the opportunity of leaving the USA in 2016.
It was a big gamble that yr when Liberty Media, a mass media firm that owns the Atlanta Braves, acquired Method 1 in a deal value $8 billion.
Because the acquisition, Method 1 has change into a beneficial asset for the corporate, as viewership has grown amid a licensing take care of ESPN and drivers have gotten extra mainstream in American media.
The recognition of Netflix’s hit collection Method 1: Drive to Survive has drawn the eye of many new followers in the USA, whereas drivers reminiscent of Lewis Hamilton and Daniel Ricciardo have made appearances on American discuss reveals.
And simply this month, Hamilton was the quilt star of Vainness Honest, whereas Ferrari drivers Carlos Sainz Jr. and Charles Leclerc have been featured on the quilt of GQ Journal.
With that being mentioned, the game’s potential in the USA is rising. The inaugural Miami Grand Prix drew 2.58 million viewers on U.S. tv, making it essentially the most watched dwell Method 1 race in America.
That report might be damaged within the close to future, as the USA Grand Prix in Austin, Texas is scheduled for October and the Miami circuit is again on the calendar for 2023, together with a brand-new race in Las Vegas.
And whereas the game continues to develop in the USA, Individuals might quickly have their very own driver to cheer on.
Logan Sargeant, the Florida-born driver who’s at present third in the Method 2 driver standings, has been linked to a possible transfer to Williams to interchange Nicholas Latifi.
Sargeant can be slated to make his Method 1 debut at the USA Grand Prix in October, racing with Williams within the FP1 session.
It will be a big improvement for the ever-growing recognition of Method 1 in the USA. Ought to Sargeant substitute the struggling Latifi, he would change into the primary American since Alexander Rossi in 2015 to compete within the sport.
Sargeant’s efficiency this season has impressed Williams boss Jost Capito, who’s now on the hunt for the subsequent Williams driver. Capito mentioned that it could be an “apparent” resolution to provide Sargeant a shot in a Friday session.
“I feel he shall be in a Method 1 automotive sooner or later, I’m completely satisfied,” Capito mentioned in regards to the 21-year-old.
Sargeant hasn’t been the lone American driver linked to a spot on a Method 1 roster. IndyCar driver Colton Herta was additionally linked to a possible transfer to McLaren, however the California native is prone to lose out to Australian reserve driver Oscar Piastri.
Whereas it stays to be seen if Sargeant does land the Williams seat for 2023, it does seem as if the game is nicely on its approach to breaking via in the USA. And whereas there’s some controversy in regards to the concept of a rustic internet hosting three races in a single season, it’s undeniably the most effective methods to develop the fanbase within the states.