Thursday, September 22, 2022
HomeMountain BikeAmbassador Characteristic: Shanna, EndlessBikeCo – Kitsbow

Ambassador Characteristic: Shanna, EndlessBikeCo – Kitsbow

Shanna joined the Kitsbow Ambassador Crew in 2022.  She at the moment lives in Western North Carolina and is a constructive affect within the bike business regionally and in addition throughout the nation. 

She has devoted herself to empowering ladies and getting them out on bike!  We’re proud to have Shanna as a part of the Kitsbow household! 

Proceed studying for an in-depth interview with Shanna the place we speak about bikes, enterprise, and sustainable enterprise (from manufacturing clothes to mountain bike expertise clinics).  


The Energy of Pisgah – What does this space imply to you? 

In 2007 I separated my shoulder on the Inexperienced River and mountain biking was there to choose me again up, squeeze the water out of me and assist me construct again my confidence in myself.

It wasn’t simple however Pisgah Nationwide Forest confirmed me that I may do a complete lot of fantastic issues. I’ve ridden each path in Pisgah on a singlespeed and most on a inflexible singlespeed. Pisgah confirmed me that I can do actually, actually onerous issues, fall down and get again up, tramp across the woods for 14+ hours, get caught at midnight, and swim throughout rivers with my bike amongst so many different issues. It launched me to a neighborhood of extremely proficient feminine riders who additionally believed in and supported me and stoked my hearth! We grew and discovered and shredded collectively and constructed one another up. We proceed to take action!


You personal and manufacture bike parts.  How did EndlessBikeCo Begin? 

Lengthy story brief, EndlessBikeCo started as a USA Manufactured singlespeed element model. It is gotten me jobs (at Trade 9), taken me to Japan, Australia and Alaska to experience to call just some locations, and launched me to among the greatest individuals on the planet (singlespeeders are an amazingly variety and although may be kinda gruff trying, a delicate and tight knit neighborhood). 

I now make some fairly superior geared chainrings as nicely. I do not manufacture or anodize the components myself however I do lazer them in two separate processes and do the whole lot else for the model. Packaging, emails, delivery, receiving, high quality management, laser etching, I imply the whole lot else. In case you ship the corporate an e-mail you get me, each time. I additionally personally signal each packing slip and e-mail each buyer when their order is being shipped. 

EndlessBikeCo. has taught me that I can do actually onerous enterprise issues, persistence, how one can get up for myself, and that I do not even have any management over actually something! It has additionally taught me that I am happy with my small enterprise all the time remaining small. I am not attempting to get wealthy, I am simply attempting to promote nice bike components that look good and that good individuals wish to experience all whereas donating to vital organizations and making simply sufficient cash to dwell an thrilling, fulfilling and pleased life. 


You’re fairly nicely generally known as the Princess of Pisgah or the First Girl of Shred

Nicely I do not learn about all of that however I’ve been known as the Pisgah Fairy. It should be my cat ears and wings. My greatest good friend, colleague and mentor Beth Roberts  was the unique Pisgah Princess and although she is now kinda the MOAB princess she’ll all the time be the Pisgah Princess to me. 

What does it imply to be an inspiration to ladies in all capacities of Mountain Biking? 

I really feel like I am in an extremely distinctive place to construct up all the womxn round me as my mentors and buddies have constructed me up!! I’ve labored actually onerous to change into the mountain bike teacher that I’m at the moment. I am now a PMBIA stage 3 licensed mtb ability teacher and I am a stage 1 course conductor apprentice.  I’ve labored for mtb instruction companies everywhere in the nation with the only real aim of studying as a lot as I can from my proficient mentors to change into the perfect mountain bike teacher I may be for my shoppers! 

Have you learnt I take a certification course or personal lesson yearly to enhance each my instructing and driving? I take my career very severely whereas nonetheless being open, enjoyable and pleasant. 

I discover confidence in data and experiences so I’ve labored actually onerous to achieve each. I would like the womxn of the world to see, really feel and expertise the ability they maintain within themselves and I really feel like I get to assist every certainly one of them fing that each time they go on a experience with me, take a lesson with me or come out to my SheShreds! 

I am additionally in a singular place in that I personal two of my very own companies so I can get up for and say what I consider in. I feel that alone is absolutely empowering for lots of people. I can even put on cat ears if I wish to (which I do) and I want everybody had the boldness to do what they need and be who they need so long as it does not damage different individuals. It feels actually good to empower womxn. It lights my hearth and retains me going! It is also extremely vital for me to encompass myself with sturdy, highly effective, empowered womxn so I suppose basically each womxn I assist to empower is one other a kind of sturdy empowered womxn in my circle! All of that being mentioned, I work with male figuring out shoppers as nicely and discover that I can even empower them! As people all of us want somewhat enhance generally!


 What’s your favourite path to experience in Pisgah Nationwide Forest?  

Nicely, it is a difficult query too! I liked the outdated Black Mountain previous to the reroute the perfect. It taught me that sure, some trails are simpler ridden in a single route but in addition that it is completely alright to endure and hike my bike up a extremely troublesome path (thanks Pisgah Productions PMBAR). It taught me to stroll issues and are available again and take a look at it repeatedly and once more till I’ve acquired the ability to experience it. It gave me options to stay up for driving sometime! It additionally gave me a extremely glorious path to take buddies who have been visiting the realm. Lengthy climbs, brutal hike-a-bikes, glorious views, possibly even a rattlesnake to see, after which a wonderful extremely technical path to shred down. It additionally gave me the chance to teach my buddies on how one can proceed on path options they’re unable to experience in a sustainable-for-the-trail form of manner. I want extra riders would do this. It additionally confirmed me that generally though I’ve ridden one thing earlier than, I should land on my head. We’ve got to be humble! 


How do you educate individuals to experience sustainably? 

Having my favourite path rerouted confirmed me how our actions as mountain bikers can lose us a few of our most favourite, vital locations. That was the catalyst for me going out and getting my Depart No Hint Grasp Educator Certification so I may help educate different riders and notably my shoppers. It breaks my coronary heart when native information corporations inform their shoppers to go round a characteristic (this widen’s our trails) moderately than taking the time to teach their riders on how one can experience one thing or how one can stroll the characteristic. 

This truly occurred this week whereas I used to be instructing a bunch of ladies throughout a clinic. I taught my ladies all how one can experience the characteristic the guiding firm’s all male shoppers all rode round. That’s actually empowering! All of that being mentioned, the brand new Black Mountain path can be glorious as a result of I can now experience it in each instructions with out having to hike my bike uphill for hours or contact a gravel street. I’d all the time moderately experience singletrack than experience gravel and now I can for that experience! That is a silver lining to the loss I suppose! 


Let’s speak about struggling… sounds such as you get pleasure from an excellent problem! 

Sure, Struggling makes me really feel alive and jogs my memory that I can do actually actually onerous issues. It is also only one extra reinforcement in my thoughts that the one fixed is change. I additionally actually love an evening time, lights off, full moon out and again on Heartbreak Ridge and I like going up Hint Ridge, down Spencer Department, up Spencer Department and down Hint Ridge. 100% singletrack and I solely should stroll up a number of spots. 


Why did you wish to be a Kitsbow Ambassador? 

I help the work that Kitsbow is doing as a result of they are not simply in enterprise for revenue. They care concerning the impression they’ve on the atmosphere. That is extremely vital to me as a result of we solely get one Earth, we do not get our wild locations again as soon as they’re gone and my workplace is outdoor! 

With the present local weather disaster it actually is not good for my instruction enterprise when the climate simply retains getting extra unpredictable. Now if Kitsbow may simply do one thing about everybody who cuts down timber and clears inexperienced areas to plant homes and air bnb’s. 

Kitsbow additionally cares concerning the impression they’ve on their area people. I like that Kitsbow is within the strategy of turning into a Licensed B Corp. I do know individuals will say that companies simply should pay some huge cash to get that however additionally they have to leap by means of a ton of hoops to achieve that prestigious certification by being sustainable for each atmosphere and neighborhood. These issues are vital and I can let you know there are plenty of manufacturers within the bike business who may afford to care about these issues and put their cash towards it however do not. Kitsbow is a gem in that regard. These are each issues which might be actually vital to me. It is also why I feel it is vital to help USA manufacturing. The individuals who machine and ano my components are my buddies they usually dwell in my neighborhood, I additionally perceive that we’ve got tighter rules that assist defend the atmosphere than different locations do. Positive I may most likely pay $1.00 to have my components made however that does not assist my neighborhood and out of sight out of thoughts does not actually work with me in relation to air pollution and the atmosphere. Kitsbow cares about social justice and appear to be fairly open about the place they stand on social justice points. I additionally actually love having somebody on the within and Kitsbow is now worker owned so even higher! 


You might have a member of the family that works at Kitsbow, what does it really feel prefer to be a an envoy for an organization that additionally helps your sister?

When the pandemic hit, my sister left her job within the restaurant business to work for Kitsbow. She was hesitant to make a transfer from making fairly good cash with suggestions and having a reasonably versatile schedule to working a 9-5 however as soon as she signed on with Kitsbow all of her hesitations have been put to relaxation. Except for predictable revenue and paid break day she discovered herself working for an organization that was very clear on it is social points in addition to the place she stood within the firm, how she may transfer up and was feeling each seen and heard by the administration and her co-workers. As I perceive it she is now managing folx herself and I like that she is usually very intently concerned within the manufacture of the clothes I get to put on. She’s additionally one hell of an excellent employee with plenty of hustle. We get that from her mother. She additionally simply genuinely loves her job! Now if I may solely get her again on a motorcycle! She’s extra of a hiker kinda woodsy gal. 

How can individuals discover you and join with you? 

Folx can discover me on instagram at EndlessBikeGirl and EndlessBikeCo.  They will additionally get me for instruction at and by bike components at


Thanks Shanna for sharing your ideas and time with us! We’re so proud that you just’re a part of the Kitsbow household!



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